Socialization seem to be pass along from parents to children. The media including television ,movies , and advertising also maintain demeaning sterotypes about gays and lesbians , women , the elderly.

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Socialization is important in the process of personality formation.  While much of human personality is the result of our genes, the socialization process can mold it in particular directions by encouraging specific beliefs and attitudes as well as selectively providing experiences.  This very likely accounts for much of the difference between the common personality types in one society in comparison to another.  For instance, the Semai  tribesmen of the central Malay Peninsula of Malaysia typically are gentle people who do not like violent, aggressive individuals.  In fact, they avoid them whenever possible.  In contrast, the Yanomamö  Indians on the border area between Venezuela and Brazil usually train their boys to be tough and aggressive.  The ideal Yanomamö man does not shrink from violence and strong emotions.  In fact, he seeks them out.  Likewise, Shiite Muslim men of Iran are expected at times to publicly express their religious faith through the emotionally powerful act of self-inflicted pain.

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Successful socialization can result in uniformity within a society.  If all children receive the same socialization, it is likely that they will share the same beliefs and expectations.  This fact has been a strong motivation for national governments around the world to standardize education and make it compulsory for all children.  Deciding what things will be taught and how they are taught is a powerful political tool for controlling people.  Those who internalize the norms of society are less likely to break the law or to want radical social changes.   In all societies, however, there are individuals who do not conform to culturally defined standards of normalcy because they were "abnormally" socialized, which is to say that they have not internalized the norms of society.  These people are usually labeled by their society as deviant or even mentally ill. 

 

Human infants are born without any culture.  They must be transformed by their parents, teachers, and others into cultural and socially adept animals.  The general process of acquiring culture is referred to as socialization.During socialization, we learn the language of the culture we are born into as well as the roles we are to play in life.  For instance, girls learn how to be daughters, sisters, friends, wives, and mothers.  In addition, they learn about the occupational roles that their society has in store for them.  We also learn and usually adopt our culture's norms  through the socialization process.  Norms are the conceptions of appropriate and expected behavior that are held by most members of the society.  While socialization refers to the general process of acquiring culture, anthropologists use the term enculturation  for the process of being socialized to a particular culture.  You were enculturated to your specific culture by your parents and the other people who raised you.

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These are the people or groups responsible for our socialization during childhood - including family, school, peers, and mass media:

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• Family:There is no better way to start than to talk about the role of family in our social development, as family is usually considered to be the most important agent of socialization. As infants, we are completely dependent on others to survive. Our parents, or those who play the parent role, are responsible for teaching us to function and care for ourselves. They, along with the rest of our family, also teach us about close relationships, group life, and how to share resources. Additionally, they provide us with our first system of values, norms, and beliefs - a system that is usually a reflection of their own social status, religion, ethnic group, and more.A bilingual immigrant family may teach very different values than a traditional American family.For example, Alexander, a young boy who lives in America, was born to an immigrant family. He grew up bilingual and was taught the importance of collectivistic values through socialization with his family. This experience differs drastically from someone born to an older, 'traditional' American family that would emphasize the English language and individualistic values.

• Schools:The next important agent of childhood socialization is the school. Of course, the official purpose of school is to transfer subject knowledge and teach life skills, such as following directions and meeting deadlines. But, students don't just learn from the academic curriculum prepared by teachers and school administrators. In school, we also learn social skills through our interactions with teachers, staff, and other students. For example, we learn the importance of obeying authority and that to be successful, we must learn to be quiet, to wait, and sometimes to act interested even when we're not. Alexander, like other children, might even learn things from his teacher that she did not intend to teach. For instance, he might learn that it's best to yell out an answer instead of raising his hand. When he does so, he gets rare attention from the teacher and is hardly ever punished.

• Peers: Another agent of socialization that relates to school is our peer group.Unlike the agents we've already discussed - family and school- peer groups give us an opportunity as children to form relationships with others on our own terms,plus learn things without a direction of an adult. Our peers have an incredible amount of influence on us when we're young, so it's understandable that parents worry about the type of  friends we choose. Often we discuss topics and learn behavioral norms from our peers that our peers that our parents do not or would not approve of.       

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I think that most mass media has been distorted ethic groups such as lesbians , women , and the elderly,because of this , many people have sterotypes about them.From my point of view that it is not suitable for  people to be watch too much of television that contained negative view on those group mentioned above.Because it is not very suitable for people to be too negative about those groups ,too.

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We can tell that Socialization is an important role of Discrimination and Prejudice because most people in 21st century they don't notice this role very seriously and often have unnecessary conflicts between two person or even more.

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In sociology, socialization is the process of internalizing the norms and ideologies of society. Socialization encompasses both learning and teaching and is thus "the means by which social and cultural continuity are attained". Socialization is strongly connected to developmental psychology.

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Sources:  https://www.cliffsnotes.com/study-guides/sociology/race-and-ethnicity/prejudice-and-discrimination

https://en.wikipedia.org/wiki/Socialization 

https://www2.palomar.edu/anthro/social/soc_1.htm  

https://study.com/academy/lesson/agents-of-socialization-family-schools-peers-and-media.html